5 Advantages of Interactive Marketing for Savvy Digital Businesses
People use the internet for finding local businesses, shopping for the products or services and interacting with brands via social media now much more than they have used ever. Each second of the day, Google carries out more than 40,000 searches.
Along with the online marketing tactics getting matured during last decade – as reviewed by very sophisticated algorithms, data collection, and marketing software – online businesses and marketers require to acquire some creative ways of engaging and reaching the customers.
The benefits of interactive marketing got never more apparent than they are now. The savvy digital marketing has got more innovative technologies for improving their customer exposure. Other than the increase in the growth of the business through brand awareness, increase in customer loyalty, gathering the competent leads, and increasing the profits, there are many other advantages of interactive marketing. Few are as following Santander online business banking:
- User Engagement
The interactive marketing enhances the time you spend on the website and makes customer’s experience memorable. There exists an opportunity for the people who are willing to use these techniques, as most of the businesses don’t use them. If you set up the site for maximizing the user engagement with the interactive marketing, you can differentiate your business with others.
So, how interactive marketing increases user engagement?
- It creates engagement in multiple ways. Other than reading posts, spending money to how to run android apps on windows, viewing the photos, listening to the audios, watching the videos, clicking on buttons, or filling forms on social media, there is much more to engage the audience with the help of interactive marketing.
- It develops an interest and excitement. Interactive marketing can improve the delivery of the message while enticing the viewers for taking action
- It provides the info to those who are searching for it. Interactive marketing can enable the users of picking their way and get answers to their questions.
- Conversion Improvements
People lose their patience with the overused and outdated lead generation methods. Things such as popups, generic sign up options, and eBook downloads are losing their effectiveness. But the cool thing is that many of the competitions still rely on such kind of conversion methods on the web pages, thus there exists a chance for you if you want to stand out. After you have gained the required interest and attention using interactive marketing, the conversion is much likely to be followed.
- Competent Lead Generation
The competent leads are much easier to attain by using interactive marketing.
You weed out any of the prospects with low quality using the targeted content and deliberate questions. For instance, you can create an engaging and entertaining questionnaire for the website visitors, or you can use the qualifying questions in your contest. Another example of this is the quiz contest which is made for qualifying prospects that are based on the interest as well as knowledge of users.
Generally, more questions you will ask, more will be the number of viewers drop off and the conversions will be decreased. But, if you make this experience interactive, you can get all the required info without making people disengaged and bored.
- Sharing and Virality
The biggest drawcard of interactive marketing is the in-built virality of social media.
If you reward the participants who share the interactive content, you get an increased number of the viewers who will give greater lead generation, bolster the ROI, and love to be with you.
The interactive content is more shareable inherently than the static content at the first place. However, if you are smart regarding its usage, it becomes very scalable.
By creating an amusing poll or quick, people will like to share it. They will love to share the results and compare them with the results of family, followers, and friends on social media.
- Customer Feedback
This thing is incredibly significant for businesses. Without customer feedback, you can’t make any improvement to the sales messaging, distinguish the weak points in the marketing strategy of your business, and learn about likes and dislikes of customers regarding your products. Misunderstanding the needs and wants of the customers can be dangerous for the long-term marketing strategies of the business and can hurt your roots.
But how to get feedbacks in such a way that it doesn’t cause any pain to customers and has fun too?
Surveys and polls are easier ways for customers to share the opinions regarding the services or products. Bu offering then the outlets is steady and instant, they will get to give the feedback more likely. You can note down their feedback in real time also, and fix the marketing plan as per these feedbacks. Collecting the feedback by customers in real time can arm you with the strong social proof factors like testimonials and stats.